Fitness Goop is proud to feature this video by Dove that teaches a vital lesson about how we view ourselves compared to how others see us. Only 4% of women around the world consider themselves beautiful. Dove has conducted a social experiment called the Dove Real Beauty Sketches showing that women are more beautiful than they believe they are.
A former forensic artist that worked for the San Jose police department met a series of women and asked each to describe the way they look. He had no way of seeing them behind a curtain. He further prompted them to detail everything: their hair length, facial structure, their most prominent features. He then sketched each participant from their self-description.
Each woman was asked before the study to get to know one of the other participants. The forensic artist then prompted each woman to describe the other’s face.
At the end of the video, the artist reveals two sketches — one from the participant itself, one from their partner.
Too many advertisement campaigns target women’s self-esteem and self-image in a negative way and are created for the sole purpose of generating revenue from this model. The emotional, and physical damage of striving to achieve unachievable goals for physical stature is detrimental for both full grown women and youth, who take extremely dangerous measures to look as good as the models we see every day.
Scientific American has done research showing that images of female bodies promoted in the media and ad agencies have a real impact on women’s preference for and subsequent thoughts about body type.
We feel that the Dove Real Beauty Sketches campaign needs to be recognized for it’s mission of building positive self-esteem with women and young girls. Please watch this video by Dove and share. Beauty really is in the eye of the beholder. Watch what happens when women see themselves through someone else’s eyes.
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